People tend to turn their heads when political advertisements are at large. They are usually so full of agendas and mud-slinging that any sort of credibility is usually lost. Something is different during this election though, advertising creative's seem to have a crush on Obama. Some of the best creative minds in the world are creating world class advertising for Obama--they are not part of his campaign and are doing it for free, because they can.
If you haven't seen the videos check out http://www.dipdive.com/. As of tonight over 11 million people have watched the "Yes We Can" music video, which features an all-star cast and first-class production. It was all done by calling in favors from friends, just because they like Obama--talk about great media relations! This isn't the first time either, many artists and ad people are diving in to free promotions.
What is it about him that makes ad people and celebrities so excited to endorse Obama? "This is a guy who speaks in poetry -- he's a wide-open canvas and really right for making incredibly moving and incredibly inspiring work," said John Dukakis, senior VP-branded entertainment at Hill Holliday. He seems to possess qualities that make the online media world ready to create viral pieces that speak volumes.
Celebrities don't endorse products for free.
Advertising agencies are usually in the same boat.
Yet, with Obama it's different. It gives him huge credibility that paid promotion simply could not offer. Over 11 million times, people have sought out his message and been completely engaged with it, knowing that it was created by his true supporters. Only time will tell if the buzz marketing will turn into votes but one thing is for sure, the media is on Obama's side and willing to help get him where he wants to go.
-Jessica
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