Before a Dallas Mavericks game a reporter for The Dallas Morning News, who writes a blog, asked Mr. Cuban, the owner of the Mavericks about his injured star player.Cuban responded “We’re not trading him to the Warriors, bloggers might make that point.” The comment illustrates his discontent with how bloggers are covering his team. Last month he tried to ban bloggers from his locker room but the NBA stepped in. Cuban decided that if bloggers from credible organizations are allowed in, everyone with a blog should be let in...Does that mean me? Cuban joked that it should be all or nothing as an attempt to keep negative bloggers from covering his team.
It's hard to reach a balance between encouraging alternative media and protecting the interests of an organization. I think it would make sense to maintain positive relations with any party wishing to publish information on you--that includes reporters with blogs and maybe even non-reporters with largely followed blogs. More people than ever are able to access information and the behavior of one owner or coach toward a single blogger may create backlash in the virtual community on the whole!
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